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Our focus in this area is primarily on the early 20th Century with an emphasis on Dada and Surrealist movements in Europe and America. However, listings are not limited to those movements.

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N/A, Great Ideas of Western Man, Advertisements for 1950-51-52, (Chicago), Container Corporation of America, 1952, folio (14.25" x 11.75"), portfolio, loose plates in red portfolio w/ white titles, NF / VG. Plates immaculate; portfolio a bit edgeworn & creased at spine.

26 plates. 26 full-color plates. From 1950 to 1975, Container Corp. of America ran an ad campaign entitled "Great Ideas of Western Man," in publications such as “Time” and “Fortune” magazines. Bauhaus master, Herbert Bayer and Art Director for CCA at the time, commissioned prominent artists, illustrators and designers to illustrate selected quotes. These were drawn from a broad spectrum of western thought that included philosophers, writers, scientists, and politicians, cultural and religious figures - from Aesop to Einstein. This ad campaign ran well beyond Bayer's tenure as the AD for CCA. Early in the campaign, a portfolio of the years' ads was issued, 13 loose 14.25" x 11.5" plates; additionally CCA issued portfolios of 26 selected plates - each spanning three years of the campaign.

Artists: Arthur Williams, Tana Hoban, Elain Urbain, Edgar Miller, Ben Shahn, Leo Lionni, Hans Erni, Paul Rand, Robert Schneeberg, Leon Karp, Herbert Bayer (2), Herbert Matter, Watkins, Richard Lindner, Dimitri Petrov, Hans Moller, Honore Sharrer, Leon Kelly, Edith Louise Jaffy, Egbert Jacobson, Gyorgy Kepes, Felix Topolski, Robert Brady, Laszlo Meitner, Max Bill.

Thinkers: Hamilton, Rousseau, Michel de Montaigne, Aristotle, Locke, Joseph Addison, Marcus Aurelius Antoninus, Herodotus, Washington, Hobbes, Jefferson (2), Lincoln, Henry George, Kant (2), Pascal, Horace Mann, Goethe (2), Montesquieu, Dewey, Socrates, Emerson, de Tocqueville, Spinoza.

[Please see our other listings - we have several of these available, as well as the 1976 volume of the complete collected works on occasion, and numerous duplicate plates. Please inquire about what is available].     [Book ID # 1014]


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