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Our focus in this area is primarily on the early 20th Century with an emphasis on Dada and Surrealist movements in Europe and America. However, listings are not limited to those movements.

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Great Ideas of Western Man, Advertisements for 1954-55-56, (Chicago), Container Corporation of America, 1956, folio (14.25" x 11.75"), portfolio, loose plates in orange portfolio w/ white titles, VG/ VG. Plates clean and bright but have thumbtack holes in corners; portfolio is rubbed on edges and worn at top and bottom. PO has indicated plate numbers in ink on inner flap list.

26 full-color plates. From 1950 to 1975, Container Corp. of America ran an ad campaign entitled "Great Ideas of Western Man," in publications such as “Time” and “Fortune” magazines. Bauhaus master, Herbert Bayer and Art Director for CCA at the time, commissioned prominent artists, illustrators and designers to illustrate selected quotes. These were drawn from a broad spectrum of western thought that included philosophers, writers, scientists, and politicians, cultural and religious figures - from Aesop to Einstein. This ad campaign ran well beyond Bayer's tenure as the AD for CCA. Early in the campaign, a portfolio of the years' ads was issued, 13 loose 14.25" x 11.5" plates; additionally CCA issued portfolios of 26 selected plates - each spanning three years of the campaign.

Artists included are Herbert Bayer, Antonio Frasconi, Don Kubly, Joseph Hirsch, Joseph Low, Paul Rand, Herbert Matter, Leo Lionni, Chuck Ax, Jack Gregory, Abraham Rattner, Xanti Schawinsky, Ben Shahn, Constantino Nivola, Lemuel B. Line, Joseph Gering, Abram Games, Egbert Jacobson, Adrian Lozano, Burt Kramer, Jacques Nathan, Horace Paul, George Giusti, Richard Lindner, Arthur Williams, Jacob Landau, J. Wolfgang Beck.

Thinkers are Hamilton, Goethe, Cicero, T. Roosevelt, Shakespeare, Thomas Erskine, Lucretius, Epictetus, Washington, Mr. Justice Holmes, St. Francis of Assisi, Herbert Spencer, Mill, Plato, Henry Brougham, William Graham Sumner, Francis Bacon, Plato, Montesquieu, de Tocqueville, William Penn, Jane Addams, Benedict Spinoza, Adam Smith, Jefferson, & Hegel.

[Please see our other listings - we have several of these available, as well as the 1976 volume of the complete collected works on occasion, and numerous duplicate plates. Please inquire about what is available].     [Book ID # 1979]


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