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Wassily Kandinsky Retrospective
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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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N/A, Great Ideas of Western Man, Advertisements for 1952-53-54, (Chicago), Container Corporation of America, 1954, folio (14.25" x 11.75"), portfolio, loose plates in dk blue portfolio w/ white titles, NF / VG. Plates immaculate; portfolio a bit edgeworn & slightly creased at spine.

26 plates. From 1950 to the mid-1970s, CCA ran an ad campaign series, "Great Ideas of Western Man" or at times simply "Great Ideas." Herbert Bayer, Bauhaus bigwig and Art Director at CCA at the time, commissioned  prominent artists, illustrators and designers to illustrate selected quotes. These were drawn from a broad spectrum of western thought that included philosophers, writers, scientists, politicians, cultural and religious figures. Approximately every three years, a portfolio was issued containing loose plates of the ads published during the period.

This portfolio contains artists Joseph Low, Herbert Bayer, WH Allner (2), Lewis Daniel, lemuel B. Line, Philip Guston, S. Neil Fujita, Raymond A. Ballinger, John Atherton, Fred Conway, Max Bill, Arthur Williams, Jean Varda, Alvin Lustig, Edward E. Gallob, McKnight Kauffer, Bradbury Thompson, Walter Reinsel, Jan Tschicheld, Hazard Durfee, Erik Nitsche, Thomas Vroman, Hans Moller, Sol Mednick & Esther Louise Peck.

Thinkers and Thoughts included are Socrates, Thomas Paine (2), The Declaration of the Rights of Man, Daniel Webster, Montesquieu, St. Thomas Aquinas, John Stuart Mill (2), Jefferson, Lincoln, The Institutes of Justinian, Dr. Johnson, Epictetus, John Ruskin, Woodrow Wilson, Dostoevsky, Mr. Justice Lindley, Martin Luther, Thoreau, Calvin, Madison, Darwin, Benjamin Franklin, Freud & Edmund Burke.

[Please see our other listings - we have several of these available, as well as the 1976 volume of the complete collected works on occasion, and numerous duplicate plates. Please inquire about what is available].     [Book ID # 1010]


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