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Wassily Kandinsky Retrospective
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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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N/A, Great Ideas of Western Man, Advertisements for 1960-61-62-63, (Chicago), Container Corporation of America, 1963, folio (14.25" x 11.75"), portfolio, loose plates in purple portfolio w/ white titles, NF / VG-. Plates near fine (except the Alexey Brodovitch | Rousseau plate, has creasing on lower left not affecting image); portfolio edgeworn, rubbed & creased at spine.

22 (of 24) plates only. From 1950 to 1975, Container Corp. of America ran an ad campaign entitled "Great Ideas of Western Man," in publications such as “Time” and “Fortune” magazines. Bauhaus master, Herbert Bayer and Art Director for CCA at the time, commissioned prominent artists, illustrators and designers to illustrate selected quotes. These were drawn from a broad spectrum of western thought that included philosophers, writers, scientists, and politicians, cultural and religious figures - from Aesop to Einstein. This ad campaign ran well beyond Bayer's tenure as the AD for CCA. Early in the campaign, a portfolio of the years' ads was issued, 13 loose 14.25" x 11.5" plates; additionally CCA issued portfolios of selected plates - each spanning three years. This one is unusual as it carried only 22 plates.

Artists | Thinker

Herbert Bayer | Theodore Roosevelt
Jacob Landau | John Milton
Yusaku Kamekura, Sofu Teshigahara, Ken Domon | Buddha
John Massey | John C. Calhoun
Matazo Kayama | Buddha
Vin Giuliani | William Penn
Abraham Rattner | Emerson
Herbert Bayer | Thomas Carlyle
Luise Kaish | Frederick the Great
Robert Osborn | Rabindranath Tagore
Charles T. Coiner | Marcus Manillus
Harold Altman | Francis Bacon
Alexey Brodovitch | Rousseau
Herbert Bayer | Aesop
Rene Magritte | George Santayana
David Aronson | Edmund Burke
Morris Broderson | Goethe
Art Kane | Albert Einstein
John Massey | Michel de Montaigne
Clark Richert | Frederick Neitzsche
Jean Helion | Spinoza
David Walsh | George Santayana

[Please see our other listings - we have several of these available, as well as the 1976 volume of the complete collected works, and numerous loose plates available individually. Please inquire about what is available].     [Book ID # 1013]


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