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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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Frenzel, H.K. (ed.), Ludwig Hohlwein, Berlin, Phonix Illustrationsdruck und Verlag G. m. b. H., 1926, first edition, 4to (12" x 9"), HB, blue cloth bds on blue spine w/ decorative gilt titles, G+ / none. Ffep torn in half - repaired w/ archival tissue, seller's label to front pastedown, owner's sig & small ink illus to ffep, extremities beginning to fray, spine quite faded, spine extremities bumped, front hinge cracked, interior clean & tight.

73 pp. of text and 223 plates (63 in color, rectos only) of the master illustrator/designer's stunning posters, packaging and advertisements. Text in German and English. Introduction by Dr. Walter F. Schubert. English translation by Herman George Scheffauer.

Ludwig Hohlwein was born as the son of a locksmith in the year 1874 in Wiesbaden, Germany. Already during his study of architecture his main talent in painting and drawing became obvious. His first design for a poster dates back to 1906, and in 1910 he was already so famous that he was engaged to design the poster for the Brussels World Fair. His most artistically important phase was before WWII in the years 1912-1925. A large variety of stunning posters dates to this period, and Hohlwein developed his own unmistaken style with clear shapes, bright colors and a good portion of humor. By 1925, Ludwig Hohlwein had already designed 3000 different advertisements, and he became the best-known German commercial artist of his time. People even referred to "the Hohlwein Style" when they saw posters imitating his work. In the 1930s, his style changed as he adapted his art to the common taste the Nazi movement required.

Contents and Plate list:

Ludwig Hohlwein and German Commercial Art
The Hohlwein Poster
Posters from 1906 - 1914 (Plates 1-68)
Posters from 1914 - 1920 (Plates 69-83)
Posters later than 1920 (Plates 83-160)
Cinema Posters (Plates 161-170)
Graphix in Small Format
Titles for Periodicals and Music (Plates 171-183)
Book Covers (Plates 184-190)
Calendars (Plates 191-200)
Cigar Packings (Plates 201 - 205)
Prospectuses (Plates 206-207)
Advertisements (Plates 208-223)

[Shipping quote includes full insurance.]    [Book ID # 1191]

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