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How To Electroplate Baby Shoes for Pleasure and Profit
 How To Electroplate Baby Shoes for Pleasure and Profit
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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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Rand, Paul, Paul Rand: A Designer's Art, New Haven, CT, Yale University Press, 1985, first edition, 4to (10.25" x 7.75"), HB, black cloth boards w/ gilt spine titles & blind embossed facsimile of author's signature to front cover in dj w/ multicolor spine, white titles and yellow endpapers., F / F.

239 pp. Profuse illustrations (153 b&w; 55 in color) of Rand's broad range of work, accompanying several of his essays including, the now classic, text from Thoughts on Design, previously published in 1947. A pristine copy.

Contents:

Art for Art's Sake
The Beautiful and the Useful
The Designer's Problem
The Symbol in Visual Communication
Versatility of the Symbol
The Trademark
Seeing Stripes
Imagination and the Image
Integrating Form and Content
Ideas about Ideas
The Meaning of Repetition
The Role of Humor
The Rebus and the Visual Pun
Collage and Montage
Yesterday and Today
Typographic Form and Expression
About Legibility
The Good Old "Neue Typografie"
Design and the Play Instinct
Black Black Black
The Art of the Package: Tomorrow and Yesterday
The Third Dimension
The Complexity of Color
Word Pictures
The Lesson of Cezanne
Politics of Design
Integrity and Invention

From the jacket:

"Paul Rand is an idealist and a realist, one who uses the language of the poet and the businessman. He thinks in terms of need and function...but his fantasy is boundless"
- Lazlo Moholy-Nagy    [Book ID # 1229]


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