Your Account
Login | Register | Forgot?  
  Quick Search
  Advanced Search   
  Featured Title

How To Electroplate Baby Shoes for Pleasure and Profit
 How To Electroplate Baby Shoes for Pleasure and Profit
  Site Information
 About Us
 How We Grade Our Books
 Contact Us
 Visit Us
 Mailing List
 Sell Your Books
 Upcoming Shows
 Ordering Info / Terms of Sale
 Glossary of Book Terms
 Privacy Statement
 Terms of Agreement
 Visual Vacations
 Find Me A Copy

 Links and Resources
  CATEGORY Information
Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

  TITLE Information
Click Here to Enlarge this Image
click & maximize
Rand, Paul, Paul Rand: A Designer's Art, New Haven, CT, Yale University Press, 1985, first edition, 4to (10.25" x 7.75"), HB, black cloth boards w/ gilt spine titles & blind embossed facsimile of author's signature to front cover in dj w/ multicolor spine, white titles and yellow endpapers., F / F.

239 pp. Profuse illustrations (153 b&w; 55 in color) of Rand's broad range of work, accompanying several of his essays including, the now classic, text from Thoughts on Design, previously published in 1947. A pristine copy.


Art for Art's Sake
The Beautiful and the Useful
The Designer's Problem
The Symbol in Visual Communication
Versatility of the Symbol
The Trademark
Seeing Stripes
Imagination and the Image
Integrating Form and Content
Ideas about Ideas
The Meaning of Repetition
The Role of Humor
The Rebus and the Visual Pun
Collage and Montage
Yesterday and Today
Typographic Form and Expression
About Legibility
The Good Old "Neue Typografie"
Design and the Play Instinct
Black Black Black
The Art of the Package: Tomorrow and Yesterday
The Third Dimension
The Complexity of Color
Word Pictures
The Lesson of Cezanne
Politics of Design
Integrity and Invention

From the jacket:

"Paul Rand is an idealist and a realist, one who uses the language of the poet and the businessman. He thinks in terms of need and function...but his fantasy is boundless"
- Lazlo Moholy-Nagy    [Book ID # 1229]


International Orders: Please contact us for an accurate shipping quote (based on weight, destination, and preferred delivery time)

* If a title is indicated as SOLD, we welcome the opportunity to hear that you would like a copy. If you send us a note indicating your desire to purchase an out-of-stock title, we will give you FIRST priority as soon as we locate a copy. In addition, YOU WILL GET THIS TITLE AT A 10% DISCOUNT. This discount applies to ANY WISH LISTS that you share with us. So please, send us the titles on your WISH LIST. We will try to locate them!

  Shopping Cart
There are 0 item(s) in your shopping cart.
    Images of:
    London | Britain
    Paris | Europe
    Architecture | Lifestyle Interiors
    Artic Adventure
    Artists in their Studios
    Beads & Buttons
    Beat Generation
    Counterculture | 60s
    Cowboy | The West
    Denim | Japanese
    Ethnic Cultures
    Fashion Design General
    Fashion Menswear
    Fashion Womenswear
    Film | TV | Theater
    Graphic Design
    The Kennedys
    Military General
    Military Uniforms
    Mods | Punks | Skinheads | Street
    Naked Women
    Naked Men
    NYC Glitterati
    Photography General
    Photographers A-Z
    Rock n Roll | Music
    Silver Spoon Set
    Sports History | Unis | etc
    Surf +
    Tattoos | Flash Art
    Textiles | Patterns
    Vogue | Bazaar
  New Arrivals / Recent Sales