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The Decorative Arts of the Forties and Fifties
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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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Glaser, Milton, Milton Glaser: Graphic Design, Woodstock, NY, The Overlook Press, 1973, first edition, sq 4to (10.5" x 10.5"), HB in dj, rust-colored cloth bds w/ gilt spine titles in color illus dj, VG / VG. Some shelfwear, lightly faded at edges, cracked at pg 189. DJ price-clipped, light edgewear, a couple of tiny scars.

239 pp. 344 plates, 97 color. Preface by Jean Michel Folon.

From the flap copy:

In "Graphic Design", Glaser undertakes not only an extraordinary wide-ranging representation of his oeuvre extending back over the last two decades but, in a personally revealing introduction, he speaks of the influences on his work, the responsibilities of the artist, the hierarchies of the traditional art world, and the role of graphic design in the area of his creative growth....The present work has been designed throughout by Glaser to embody a concept transcending the display of individual pieces. With the general public as well as the graphic arts student in mind, Glaser provides an insight into the creative function as well as into the technical aspects of the design process. The subjects chosen have been arranged in terms of their intrinsic interest and their design relationship to each other.

From the man who brought us the iconic Dylan image on the cover, the now ubiquitous "I ♥ NY" and then a poignantly singed, updated version: "I ♥ NY MORE THAN EVER", that quietly proliferated after 9/11.    [Book ID # 1701]


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