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Avant-Garde Page Design: 1900-1950
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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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Matthews, E.C. & Phillip Albaum, Commercial Art Advertising Layout, New York, Illustrated Editions Company, Inc., 1938, revised and enlarged edition, thick 4to (7.25" x 10.25"), HB, leatherette boards w/ yellow embossed decorative titles, G / none. Foxing throughout, titles rubbed, (5) scars to cover bd, edges worn, bds faded.

382 pp, profuse illustration. "A New Encyclopedia of Commercial Art and Adverising Crafts, Complete with Layouts, Lettering, Monograms and Fashion Design. Studies in Anatomy and Expression by the Great Masters." First edition 1925. Laid in are an advertising postcard from the U.S. Bronze Sign Co. in Woodside, NY, and 5-5"x8" sheets of pencil sketches from the previous owner.

Advertising Layout
Elements of Layout, Composition, Specimen Layouts, Layouts in Use, Book Jacket Design, Magazine Cover Illustration, Displays, Newspaper, Merchandise Advertising, Semi-Institutional and Straight Institutional Ads, Technique of Layout
Lettering and Design
Alphabets, Numerals, Monograms, Vignettes
Elementary Drawing
Methods of Expression, Outline Drawing, Mass Drawing, Color Work, Drawing from Imagination, Highlights and Shading, Still Life, Pen-and-Ink Work
Methods of Reproduction
Line Cuts, Half-Tones, Color Appeal, Perspective, Pencil Sketching, Trees and Foliage, Charcoal and Crayon, Wash Drawing, Engraving-House Work, Photo Retouching, Air Brush Rendering
Figure Drawing
Human Figure, Proportion, Skeletons, Studies in Anatomy, The Classic Figure, Michelangelo, Leonardo da Vinci, Mucha, Rodin, French School, Bosch, Durer, Florentine School, Drapes and Folds, Animal Studies, Flowers, MOdel Sketches, Leg and Foot, Arm and Hands, Male and Female Heads, Above and Below Eye Level, Studies After the Greeks, Studies of the Eye, from Life, Expression, Distortion
Fashion Drawing
Feminine Fashions, Male Fashion Drawing, Female Figure, Male Figure, Color Sketches
Cartoons and Humourous Illustration
Versatility, Humor, Drawing, Differences of Expression, Skeletons, Folds and Wrinkles, Proportion, Studies in Shoes, Modern Advertsing Cartoons
Selling Your Work    [Book ID # 1735]


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