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Art News, Vol. 52, No. 7
 Art News, Vol. 52, No. 7
 $75.00
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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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Postscripts on Dwiggins, Vols. I & II, New York, The Typofiles, 1960, first edition, 12mo (7.25" x 4.75"), HB in sc, black paper boards w/ white decoration on turquoise cloth spine w/ gilt spine titles in glassine dj, both in black textured paper slipcase, NF / NF. Bookplates to front pastedowns, corners worn. Glassine djs age-darkened, a couple of spots of edge chipping to Vol. II.

Essays and memories by friends and colleagues of the book designer and sometime puppeteer. Contributors: Dorothy Abbe, Paul A. Bennet, Mabel H. Dwiggins, Margaret B. Evans, Watson M. Gordon, John Goss, Philip Hofer, Paul Hollister, Alfred A. Knopf, Chester C. Lane, Helen Macy, Carl Purlington Rollins, Rudolph Ruzicka, and George Salter. Limited run of 1050, with 600 for public sale.

Volume I , xiii + 142pp + 16pp.
Includes b/w photos of WAD (one is shown in our image at the left - WAD, with his WAD puppet - used in his puppet shows for curtain calls!) and 16 pp of 5-color miniature examples of his work.

Volume II , 128pp. 2 b/w photos. Selective list of Dwiggins' works compiled by Dorothy Abbe & Rollo G. Silver.

"William Addison Dwiggins (June 19, 1880 Martinsville, Ohio - December 25, 1956 Hingham, Massachusetts) was a U.S. type designer, calligrapher, and book designer. He attained prominence as an illustrator and commercial artist, and he brought to the designing of type and books some of the boldness that he displayed in his advertising work...

His scathing attack on contemporary book designers in An Investigation into the Physical Properties of Books (1919) led to his working with the publisher Alfred A. Knopf. Alblabooks, a series of finely conceived and executed trade books followed and did much to increase public interest in book format. Dwiggins was perhaps more responsible than any other designer for the marked improvement in book design in the 1920s and 1930s. He gained recognition as a calligrapher and wrote much on the graphic arts, notably essays collected in MSS by WAD (1949), and his Layout in Advertising (1928; rev. ed. 1949) remains standard.

WAD (as he called himself) is credited with coining the term 'graphic designer' in 1922[1] to describe his various activities in printed communications, like book design, illustration, typography, lettering and calligraphy (his first typeface designs were released much later). The term did not achieve widespread usage until after the Second World War...Dwiggins' love of wood carving led to his creation of a marionette theatre in a garage (.5 Irving Street) behind his home in Hingham, Massachusetts (30 Leavitt Street), and a puppet group named the PŁterschein Authority. In 1933 he performed his first show there, "The Mystery of the Blind Beggarman." ...

His typefacesóElectra and Caledonia are most widely usedówere specifically designed for Linotype composition and have the clean spareness of the motor age. Metro is most notable as his most modern sans serif typeface. Metro was developed by Linotype in the late 1920s in response to similar type being sold from European foundries such as Futura, Gill Sans, and Erbar...

In 1957, A year after his death (DEC, 25 1956), Bookbuilders of Boston, an organization of book publishing professionals that Dwiggins helped to establish, renamed their highest award the W.A. Dwiggins Award." Wikipedia


Thanks to Tiffany Wardle: The Experimental Type Designs of William Addison Dwiggins, for the Metro plate.

http://www.typeculture.com/academic_resource/articles_essays/pdfs/tc_article_36.pdf
A must read for WAD affionados!

    [Book ID # 1769]


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