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How To Electroplate Baby Shoes for Pleasure and Profit
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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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Svensen, Carl Lars, The Art of Lettering, D. Van Nostrand Company, 1924, first edition, third printing, 1927, 4to (10.75" x 8.5"), HB, maroon cloth w/ gilt spine title & blind-stamped cover title, VG- / none. Minor loss to foot & head of spine, boards exposed at tips of corners, spotting to front board, scratching to back board. Some finger soiling.

viii + 136 pp. The 96 full-page b&w plates of illustrate numerous alphabets, cover-page layouts, poster designs, letterhead, initial letters, monograms, book-plates and even letters carved in stone and marble.

5 chapters as follows: Lettering; Elements of Lettering; Lettering Pens; Alphabets; Lettering Applied.

Included, but not limited to, are examples of work by: George Auriol, Claude Brangdon, Frank Brangwin, William Caslon, T. M. Cleland, Lewis F. Day, Albrecht Durer, W.A. Dwiggins, Thomas E. French, Eugene Grasset, Ludwig Hohlwein, John T. Lemos, Maxfield Parrish, W.P. Schoonmaker, Percy Smith and many others.

A classic title on the subject.

Our above image is particularly large. Please open and click a second time to allow scrolling for the most detailed view.     [Book ID # 1896]

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