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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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Neumann, Eckhard, Functional Graphic Design in the 20's, New York, Reinhold Publishing Corp., 1967, first edition, sq. 8vo (8.25" x 8.25"), HB in dj, gray cloth boards w/ white embossed spine titles in white dj w/ gray, red & black illus & titles, VG+ / VG+. DJ a bit rubbed, sm tears to top front & rear bottom edge (now archivally repaired), 5 x 6cm. chip to rear bottom left corner. 96 pp. Illustrated throughout with 112 annotated examples; b/w and some in two-color.

From the DJ: "This important book documents that astonishingly creative decade the 1920's, with its entirely new and functional visual language. The innovative art trends of the twentieth century, which include Cubism, Futurism, and Dadism, have had a determining influence on the development of today's visual language. The innovative art trends of the twentieth century, which include Cubism, Futurism, and Dadaism, have had a determining influence on the development of today's visual language. Eckhard Neumann reveals through a clear and well-illustrated text the close historical connection between fine art and graphic design, and discusses the origins of graphic design today. Sections include commentary on the Russian modernist movement, the Dutch "de Stijl" and the Bauhaus."


Aims and Sources
The Conquest of Tradition
The New Language: dADa
The Search for Objectivity
Bauhaus Weimar-Dessau: Center of New Forces
New Art New Advertising
What is New Typography? (by Walter Dexel, 1927)
International Acitivity
The City of Frankfurt am Main: An Example of Municiple Initiative

Includes works by: Hugo Ball, Herbert Bayer, Willi Baumeister, Henryk Berlewi, Sandor Bortnyik, Max Burchartz, Erich Buchholz, Johannes Canis, Carlo Carra, Walter Dexel, Wilhelm Deffke, Theo Van Doesburg, Cesar Domela, Gronowsky, Raoul Hausmann, John Heartfield, Hannah Hoch, Johannes Itten, Vassily Kandinsky (his "only attempt in the realm of applied art."), El Lissitzky, Tommasso Marinetti, Herbert Matter, Adolf Meyer, Robert Michel, Laszlo Moholy-Nagy, Farkas Molnar, Johannes Molzahn, Karl Peter Rohl, Xanti Schawinsky, Joost Schmidt, Ladislav Sutnar, Mieczyslaw Szczuka, Man Ray, Hans Richter, Christian Schad, Oskar Schlemmer, Kurt Schwitters, Argendo Soffici, Karel Teige, Margit Tery-Adler, Jan Tschichold, Lucio Venna, Margit Tery-Adler, Friedrich Vordemberge-Gildewart, Ilia Zdanewitch (Iliazd), Piet Zwart, et al.

Despite its diminutive format, this title concisely meets its seemingly broad claim, and is a great primer on European modernism's tempestuous emergence early in the 20th century and some of the best known international practitioners of the avant garde. A must - and a basic for any design library.

Our above image is particularly large. Please open and click a second time to allow scrolling for the most detailed view.    [Book ID # 1961]


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