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The Hulton-Getty Pictures Collection: 1960s
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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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Modern Art In Advertising: An Exhibition of Designs for Container Corporation of America, Chicago, Container Corporation of America/Paul Theobald, 1946, first edition, sm folio (9.5" x 12.5"), HB, pale green-gray cloth bds w/ b&w illustration & gilt spine titles, VG / none. Lower extremities fraying, spine head worn, bookseller's sticker to ffep, pgs a bit thumbed.

(Unpaginated.) 89 color and b/w illustrations of advertising artwork commissioned between May 1937 and June 1946 for that veritable bastion of ad design, the Container Corporation of America, which showed in an Bayer-designed exhibition at the Art Institute of Chicago. Designed by Paul Rand, with many pieces specific to this book. Artists' biographies and photos accompany their work. The volume begins with an introduction by Daniel Catton Rich, then director of the Art Institute of Chicago; a note from Walter Paepcke, president of CCA, called "Art in Industry"; and a foreword by Egbert Jacobson, design department director of CCA.

Includes examples by design luminaries such as A. M. Cassandre, Gyorgy Kepes, Herbert Bayer, Jean Carlu, Herbert Matter, Leo Lionni, Fernand Léger, Richard Lindner, Miguel Covarrubias, Ben Shahn, Sigurd Sodergaard, Henry Moore, Persia Abbas, Zdzislaw Czermanski, Juan Renau, Philip Evergood, Paul Rand, Man Ray, Xanti Schawinsky, Rufino Tamayo, Jean Varda, George Korff, William Campbell, Matthew Liebowitz et al.     [Book ID # 1968]


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