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Wassily Kandinsky Retrospective
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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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Welo, Samuel, Studio Handbook: Letter and Design for Artists and Advertisers, Chicago, Frederick J. Drake Co., 1935, (third) edition, 12mo (7.5" x 5"), HB in dj, textured red flexible boards w/ decorative gilt titled in tan dj w/ black & red decorative titles, red edges, VG+ / VG-. Light shelfwear, prev owner's stamp to ffep & half title pg. DJ edgeworn, front crease, spine head chipped, occasional age-toning to page borders.

"Over 250 pages. Lettering, Design and Layouts, New Modern Alphabets". New edition, revised from 1931 edition.

233 pp. Profusely illustrated in b&w w/ some two-color pages of lettering, alphabets, design and layout suggestions, borders and decorative devices (many in the deco style of the period), monograms. Lively period instruction book, "hand-lettered from cover to cover" [by the author], from an age when print advertising frequently required skillful hand-rendering.

Whys and Whats on Lettering
What Lettering Can Express
Occasional Lettering -- 50 Styles
Arrangement of Lettering
Lettering that Commands
Get Balance in Layouts
Panels will Help You
Copy-Box "Corners" - 29 Styles
Page Rules - 25 Styles
Border Suggestions
Use Ornament Design
Theatrical Masks
The Printers Rules
Type Characters
Publication Sizes
History of the Letter
Old and Modern English
The German Black Letter
French Script
All Modern Alphabets
Latest in Lettering
Find the Right "The"
Trade Marks
Question Marks
Helpful Hints

A richly eccentric typographical resource. Uncommon in dust jacket!

(Please note: The image in our photo of the dust jacket is for this book - the others are taken from another copy, hence some of the rounded corners. Content is identical.)    [Book ID # 1992]


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