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Wassily Kandinsky Retrospective
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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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Herdeg, Walter (ed.), Packaging, Zurich, Amstutz & Herdeg, Graphis Press, 1959, first edition, sm folio (12" x 9.5"), HB in dj, black coated paper bds w/ gilt titles in black & white dj w/ color illus, VG / G+. Corners worn. DJ edgeworn, front scarred, rear top edge has 1" tear, rear yellowed.

322 pp, 1022 illustrations in b&w, color advertising section. Publisher's advertisement laid in.

Foreword by Herdeg, introductory essays by Will Burtin ("The Means and Ends of Package Designing"), Albert Kner ("The Testing of Packages"), Andre Harley ("The Design of the Folding Box"), William Longyear ("The Training of Package Designers"), W.M. de Majo ("The Design of the Gift Pack"), and a 100-point "Check List for Package Planning" reprinted from the 1946-47 Modern Packaging Encyclopedia. Text in English, German, French. Indexes of illustrations, designers, and advertisers.

Contributors: Saul Bass, Will Burtin, Ralph Caplan, Norbert Dutton, James K. Fogleman, S. Neil Fujita, Milner Gray, Andre Harley, Albert Kner, William Longyear, W.M. de Majo, Charles Rosner, Ladislav Sutnar.

Designers: Peter Adler, Saul Bass, Cecil Beaton, Herbert Bayer, Edward Bawden, Robin Day, Charles Eames, Rene Gruau, Ashley Havinden, Kenji Itoh, Toshihiro Katayama, Charles Kuhn, Leo Lionni, Raymond Loewy, Alvin Lustig, George Nelson, Gio Ponti, Paul Rand, Peter Ray, J. Chris Smith, et al.

Contents: Textiles, Clothing & Accessories; Food & Sweets; Drinks; Household & Miscellaneous; Sports & Recreation Goods; Cosmetics & Perfumes; Pharmaceutics; Stationery & Wrapping Papers; Gift Packs; Shipping Containers & Outer Cartons; Family Ranges; Display & Point of Sale; Reusable Packs; Record Covers; Folding Box Construction;     [Book ID # 2042]

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