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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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Koller, E.L., Modern Styles-Decorative Ornament, #40, Scranton, PA, International Textbook Company, 1930, first edition, 12mo (7.75 x 5"), flexible HB, black embossed leatherette, VG / none as issued. Slight rubbing to spine extremities, corners lightly worn.

140 pp. unmarked text in two parts (Part 1-Modern Styles and Spacing,75 pp.; Part 2-Decorative Ornament, 65 pp.) A home study course in lettering for elaborate signmaking. Illustrated throughout the instructive lessons with many in-text(indicating letterforms, scrolls, cartouches and borders. Several full page figures, some in color, two fold-out color plates, some full alphabets, and several pages of historically referenced design motifs. Nice reference, from a time when window and in-store advertising was hand rendered by talented, often itinerant "sign men", who travelled roads through America's smaller cities and towns plying their trade to local merchants, churches and institutions.

There are several other related ICS titles listed[please see #39,41,43,44 & 539B].    [Book ID # 2066]


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