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How To Electroplate Baby Shoes for Pleasure and Profit
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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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Bayer, Herbert, Will Burtin, Creston Doner, Alvin Lustig, Paul Rand & Bernard Rudofsky, Seven Designers Look at Trademark Design, Chicago, Paul Theobald, 1952, first edition, 4to (8.75" x 11"), HB, yellow cloth boards w/ red & blind-embossed titles & red illus endpapers, VG +/ no DJ. Extremities lightly worn, spine darkened, light soiling to rear board.

172 pp, 400 illustrations.


Bernard Rudofsky: Introduction
Alvin Lustig: Formal Values in Trademark Design
Paul Rand: The Trademarks as an Illustrative Device
Will Burtin: Trademarks / Tradenames
H. Creston Doner: The Trademark in Product Identification
Egbert Jacobson: The Trademark Applied:
On Stationery
On Products
In Packaging
In Advertising
In Architecture
In Book Publishing

From the introduction:

"Herbert Bayer then offers a brief classification of the various trademark types. Alvin Lustig discusses the development of their ideas and forms. Paul Rand shows how they may be given new emphasis and variety. Will Burtin stresses their traditional and developing application. In a single case history, H. Creston Doner demonstrates the need for periodic re-evaluation."

Works by George Nelson, Raymond Loewy, Ad Reinhardt, Louis Danziger, Ernst Reichl, Henry Dreyfuss, Gustav Jensen, Morton Goldsholl, A. M. Cassandre, Ladislav Sutnar, Ray komai, William Golden, Herbert Matter, Alexander Girard, Lucien Bernhard, W. A. Dwiggins, Rockwell Kent, George Salter, Boris Artzybasheff, Julius Shulman, Ferenc Berko, among others.    [Book ID # 2082]


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