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Herbert Bayer: The Complete Work
 Herbert Bayer: The Complete Work
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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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Loewy, Raymond, Never Leave Well Enough Alone, New York, Simon & Schuster, 1951, first edition, 12mo (6.125" x 7.25"), HB in dj, white textured paper boards on laminated black paper spine w/ gold & white embossed decorative titles & red illus endpapers in white color-illustrated paper dj w/ black & blue titles, VG / G+. Extremities bumped, corners exposed, gold seller's sticker to lower left corner of rear pastedown, delaminate starting at spine, Lt. foxing to white paper boards. DJ price-clipped, rubbed, yapped edgeworn as usual, age-darkened, lt. foxing.

377 pp. B/W photos & illustrations. Memoir of the ubiquitous and influential industrial designer of consumer products, packing containers, machinery, shopping centers, et al.

From the flap copy: "Raymond Loewy is a man who was never satisfied to leave well enough alone. That is why he invented the profession of the Industrial Designer.... An Industrial Designer is a man who enters your life every time you open a package of soap (Lux), squeeze a tube of tooth paste (Pepsodent), take a railroad trip (by Pennsylvania R.R.), look at a car (Studebaker), enter a department store (Lord & Taylor), use a typewriter, toothbrush, bed--almost anything. He's the fellow who designs what makes modern civilization modern."

Nice copy in an uncommon in dust jacket.    [Book ID # 2092]


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