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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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Rand, Paul, Design, Form, and Chaos, New Haven, CT, Yale University Press, 1993, First Edition, sm 4to, 7.75" x 10.25", Hardcover, cocoa brown cloth with debossed facsimile of Rand's signature with spine titles in white ink, in a color illustrated white DJ with black titling, FINE / NEAR FINE. Unclipped dust jacket has minor wear (a light, barely noticeable horizontal crease) along top edges (See our image), a tiny 1/16" closed on rear bottom edge. Previous owner's handsomely designed book plate to front free endpaper..

224 pages, 64 b/w illustrations, 60 color plates. 4 page, color illustrated, Yale University prospectus/order form laid in. (Our image is very large. Click once to open and then again to allow for best view and scrolling.

Design, Form, and Chaos was one of Paul Rand’s later books, published three years before his death. Here Rand focuses on seven of his most famous logo designs, including NEXT, IDEO, and IBM and others. He uses them to speak to the contemporary practice of graphic design, explaining the process, emphasizing that passion stimulates good design, and illustrating his concepts with samples of his own striking art and design work along with that of other artists whose work he admires. The focal point of the book is the seven design portfolios, which include diagrams and the final choices, that Rand used to present his logo and identity designs to the clients.

Form + Content;
Good Design is Goodwill;
Intuition and Ideas;
Logos...Flags...Street Signs;
The Presentation;
The Limited;
The IBM Logo;
Adstar Advanced Storage and Retrieval;
IDEO Design;
Morningstar Investment Advisers;
Computers, Pencils and Brushes;
Aspects of Book Design;
A Mentor;
From Cassandre to Chaos

“To have the preeminent graphic designer in America – the leading proponent of the Modern – intelligently and forcefully speak out makes this a document for today and the ages. Rand’s book is a classic.” — Steven Heller

“Looking through [Rand’s] book, I found no work that I would not have been proud of having done myself. Design, Form, and Chaos is an outstanding teaching book, because it demonstrates how, by the simplest means, utility and beauty can be combined.” — Armin Hofmann

“Paul Rand is America’s preeminent statesman of graphic design… . Design, Form, and Chaos [is] an excellent example of Mr. Rand’s capacity to create beautiful forms. As much a visual narrative as a verbal one, it contains many examples of his work from recent years. These are handsomely printed in duotone and color reproductions.” — Victor Margolin, NY Times Book Review

“A strikingly designed book that looks at topics such as the values behind esthetics, the role of intuition in good design, the place of market research, and how to use computers. The book’s mix of short texts and smart graphics is just right.” — Architectural Record    [Book ID # 2147]


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