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How To Electroplate Baby Shoes for Pleasure and Profit
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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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Welo, Samuel, Practical Lettering, Modern and Foreign, Chicago, Frederick J. Drake and Company, 1946, 4to (11" x 8.75"), HB, blue leatherette boards w/ gilt titles, VG- / none. Pages yellowed, boards rubbed, head & foot of spine worn.

80 pp. Sections on the evolution of lettering & handcrafted lettering, and dozens of alphabets: French, ornamental, and modern. These are applied to many examples of modernist, art deco and machine age layouts.

From the author's foreword:
"To keep in touch with modern art actually means to acquire an appreciation for art in its varied forms. Here between two covers comes an irresistable desire to bring forth the thought of Handcraft Lettering.

It will show the public what is being accomplished and make them more familiar with the work of artists and designers who can help them."

Evolution of Lettering: A Few Type Forms
Handcraft Lettering: Color and Spacing Letters
French Give Us Femininity: Modern and Script
Ornament and Design: Modern Initials
Ultra Modern Lettering: New Letter Forms    [Book ID # 345]


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