| CATEGORY Information |
graphic design | typography
Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields. |
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| TITLE Information |
click & maximize
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Farrar, Gilbert P., Advertising Display Parts 1&2, #539B, Scranton, PA, International Textbook Co, 1936, 12mo (7 3/4" x 5"), HB, black embossed leatherette boards, gilt titles, decorative green/blue marbled endpapers, VG+ / none. Slight rubbing to spine head, tail and board corners.
127 pp. unmarked text in two parts (Part 1,76 pp.; Part 2,51 pp.) A home study course in advertising layout principles for newspaper and magazine work. Illustrated throughout the instructive lessons with many examples. Review questions at the end of each section.
There are several other related ICS titles listed. [Book ID # 354]
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