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Graphis Annual 1962/63
 Graphis Annual 1962/63
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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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Koller, E.L., Show-Card Designing, Color Schemes, #42, Scranton, PA, International Textbook Company, 1931, 12mo (7.5" x 5"), HB, dk blue embossed leatherette boards, gilt spine titles, decorative green/blue marbled endpapers, VG+ / none. Light wear at corners, top & bottom of spine and along outer front hinge.

120pp., 108 Illustrations in b/w and color, many in-text figures and several full page, rectos only. This volume is one of several produced by The International Correspondence School for home course in the sign making trade. This detailed study of how to create Show-cards, as they were called, features wonderful early 20th Century advertising art and graphics. Included are layout instructions, suggested design elements, finished examples, color charts and schematics, and hand lettered alphabets. Although instructional in nature, a textbook to teach this once popular trade, this profusely illustrated volume presents us today with a thorough stylistic overview of early 20th Century outdoor commercial and architectural signage and an enduring design reference.

Contents by Section:

Show-Card Designing (71pp.): Principles of Design; Elements of Composition; Designing the Show Card: Planning; Arrangement of lettering; Letters, backgrounds and margins; Proper margins; Geometric forms for layouts; Decorative and special forms for layouts; Panels; Progressive stages of laying out a card; Lettering Plates

Show-Card Color Schemes (49pp.): The Principles of Color; Colors in Show Card Work; Color Perception; Classification of Colors; Three Elements of Color: Value,Hue,Intensity; Complementary Colors; Simultaneous Contrast; Subdued or Grayed Colors; Color Harmony; Sources of Color Inspiration; Securing of Good Color Harmony; Classes of Color Harmonies; Comparative Examples of Color Schemes; Color Applied in Show-Card Designing: white, black, and gray contrasts; Neutral gray and color contrasts; Complementary colors; Harmonized colors; Brilliant and startling colors; Subdued or grayed colors; Practical suggestions for color schemes; The Lettering Plates.

We have several other graphic design related ICS titles listed [please see Vols. #39,40,41,43,44 & 539B].     [Book ID # 362]


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