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How To Electroplate Baby Shoes for Pleasure and Profit
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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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Atkinson, F. H. & G. W. Atkinson, A Show at Sho' Cards, Comprehensive, Complete, Concise, Chicago, Frederick J. Drake & Company, 1918, 3rd edition, thick 4to (11.25" x 8.75"), HB, olive-brown cloth boards, 3-color embossed decorative design and silhouette of a sign painter at work, VG/ none. Rear hinge cracked, boards a bit loose; some old wallpaper samples glued to front endpapers. Interior contents clean save for some minor smudging on a few pages.

47pp. text, approx. 1" thick. Illustrated throughout with 126 b/w plates of lettering, suggested designs and layouts, printed on heavy coated stock, many full page on rectos only. Index; period adverts for signmakers' supplies at the back.

From the Author's Preface:

"A modern treatise on card writing [sign painting for retail advertising] with the sole intent of presenting in a clear and concise form all that can be desired in the way of practical method execution and design, relative to the art as applied and practiced in every-day work in show card shops or studios, and department stores.

Between the covers of this work will be found a series of instructions written and illustrated in a manner which will enable anyone of average intelligence to acquire a thorough working knowledge (...the latest tools, brushes, materials and methods used in modern show card writing...) of this interesting, agreeable and lucrative profession."

Contents: Air Brush; Alphabets (the various fonts are of particular interest, when one realizes that they were intended for hand rendering!); Art of Lettering; Atomizers; Auto-Marking Pen; Automatic Brush; Blended Grounds; Borders; Bridge or Arm Rest; Bronze Powders; Brush Practice; Brushes; Card Board; Card Creations; Card Synonyms of the Month; Card Writers' Idea "Hatchery"; Celluloid; Colors and Color Schemes; Correcting Errors; Cut-outs; Diamond Dust; Elementary Color Mixing; Fancy Initials or Capitals; Flitters, or Metallics; Flowers; Fountain Air Brush; Gum-Arabic; Layout; Laying Out Inscriptions; Lettering; Margins; Materials; Matt Board; Numerals; Ornament, Borders and Scrolls; Overpowering Designs; Payzant Pens; Pen Work; Pens; Phrases for Show Cards; Plain Cards; Plastics for Air Pencil; Position of Work; Practice Work; Price Tickets; Prices for Cards; Raised Ornaments; Raised Panels; Removing Pencil Marks and Dirt; Reversing Ornament; Scrolls and Borders; Show Cards; Show Card Ink; Show Card Writing; Single Stroke Method; Soap Lettering on Mirrors; Soennecken's Parcels Pen; Spatter Work; Stroke; Wall Papers."

A comprehensive volume on the subject, that includes a wealth of visual source material and a detailed look at the now lost art of the signmaker!    [Book ID # 532]

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