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The Decorative Arts of the Forties and Fifties
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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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Wrede, Stuart, The Modern Poster, New York, The Museum of Modern Art, 1988, first edition, lg. sq. 4to (12.25" x 11"), HB, gray bookcloth w/ silver gilt spine titles in pictorial dj, NF / NF. A slight bump to top board edge close to spine, else near fine. DJ flaps run unusually deep (9").

263 pp., includes index. A profusely illustrated (301 color plates) exhibition catalogue, published on the occasion of an exhibition of the same title, June 6-September 6, 1988, organized by the author, Director of the Department of Architecture and Design at the MoMA, New York. More than 230 designers are featured: Henri de Toulouse-Lautrec, the Beggarstaffs, Ludwig Holwein, Jules Cheret, Ben Shahn, Lucian Bernard, Alexander Rodchenko, Jan Tschichold, Herbert Bayer, Victor Moscoso, Tadanori Yakoo, Niklaus Troxler. and many others. The cover is a poster by A.M. Cassandre, Grandre Quinzainel Internationale de Lawn-Tennis, 1932. This beautifully produced volume offers a thorough, visual chronology of the history of the poster and its most prominent practitioners, from the turn of the 20th Century to the 1980's.    [Book ID # 713]

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