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How To Electroplate Baby Shoes for Pleasure and Profit
 How To Electroplate Baby Shoes for Pleasure and Profit
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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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Art Directors Club of New York, 31st Annual of National Advertising and Editorial Art, New York, NY, Pellegrini & Cudahy, 1952, first edition, 4to (11.25" x 8.25"), HB, beige cloth boards w/ decorative titles in black and white, VG+/ none. Bumping to corners & spine foot, affecting first 17 ll of text block, seller's label on left front pastedown, foxing to prelims & text block edges, minor waviness to bottom edges of text block.

326 pp., 376 advertisements (including 25 in color) honored by the Art Directors Club of New York, 89 pp. of sponsor ads. Superior examples of magazine, newspaper, & trade periodical advertising, posters, magazine editorial art and covers, and design of complete unit and some early television advertising. 3 signatures of colored stock paper, otherwise glossy. Essays by Norman Rockwell, Charles Coiner & others. Decorative endpapers, front in brown, back in black. An extensive view of early 50's graphic design and illustration.

From the book: "Recorded here is the year's best of American advertising and editorial art as presented in the 31st consecutive National Exhibition of the New York Art Directors Club in May, 1952. The 376 top selections and award winners are grouped in 35 sections ranging from newspaper and magazine advertising and illustration to television commercials, comprising in all 260 pages and including 11 reproductions in full color."


Includes work from the following graphic artists and photographers: Lester Beall, Alexey Brodovitch, Will Burtin, Lou Dorfsman, Wiliam Golden, Allen Hurlburt, Ray Komai, Alexander Lieberman, Leo Lionni, Herb Lubalin, Paul Rand, Bradbury Thompson, George Tscherney, Richard Avedon, Henri Cartier-Bresson, Finn Juhl, Saul Steinberg, Herbert Matter (7 examples), Andrew Warhol and many others.

Contents:

Art: Magazine Advertising, Black & White
Art: Magazine Advertising, Color
Art: Newspaper Advertising
Art: Periodical Advertising
Art: Posters, Point-of-Sale
Art: Editorial, Fiction/Color
Art: Editorial, Non-Fiction/Black & White and Color
Art: Magazine Covers
Art: Company Magazines, House Organs
TV: Design of Complete Units
Advertisments
Artists Available
Index
    [Book ID # 715]


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