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How To Electroplate Baby Shoes for Pleasure and Profit
 How To Electroplate Baby Shoes for Pleasure and Profit
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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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Young, Frank H., Technique of Advertising Layout, New York, Crown Publishers, 1946, 2nd edition, revised, folio (13" x 9.75"), HB, burgundy cloth bds w/ gilt titles, G/ G-. Ex-library; see below for details.

Fraying on bottom edges, corners exposed, spine bent head & foot, tape & stamp on front pastedown, gutter discolored btwn ffep & pastedown, ffep scarred from removal of date due, 1/2" hole from removal of card envelope, text block edges yellowed, perf stamp on title p & subsequent, library ref # on subsequent, stamp on p15, tape residue on rear pastedown & ffep, rear pastedown soiled.

DJ: several closed tears on top front edge, creasing, loss to bottom edges, center 5 1/2" of spine, tape at center top & bottom of front & rear covers, 1/2" and 2 1/2" losses on crease between rear cover & rear inner flap.

185 pp., profuse b/w illus, 10 color plates. 1946 reprint of 1935 folio edition. Essays on the basic principles of ad layout, including technique (balance, movement, emphasis, unity, simplicity, the four point principle, white space, color, etc), lettering & design, typography, newspaper layouts, & direct mail. Many, many examples in illustration. A definitive educational text.    [Book ID # 735]

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