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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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Rickards, Maurice, The Rise and Fall of the Poster, New York, McGraw-Hill Company, 1971, first edition, lg 8vo (9.5" x 7.5"), HB, black cloth bds w/ silver gilt titles, pictorial dj, lt blue endpapers, VG/ VG. Spine extremities bumped, bottom corners bumped, endpaper edges faded. DJ edgeworn, price clipped.

111 pp., 117 b/w illus., 19 color plates. The historical, social, practical & aesthetic history of the poster in the first half of the 20th century, its role both as art and propaganda, and its rise and fall in popularity as a media form. Artists incl. Bacon, Beardsley, Cassandre, Erdt, Kauffer, Matter, Mucha, Toulouse-Lautrec, Vincent, et al. Many beautiful examples of commercial illustration.    [Book ID # 775]

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