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Wassily Kandinsky Retrospective
 Wassily Kandinsky Retrospective
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Titles produced by the International Correspondence School, Scranton, PA, from the late 19th Century through the 1940's. This publisher commissioned instructive technical articles by experts in every field of work, grouping them into books for students who could subscribe to the International Textbook Company to learn a trade by mail. We concentrate on ICS titles related to our other categories. The thorough and practical nature of these books afford detailed glimpses at how architects, builders, carpenters, masons, draftsmen, "sign men", paper hangers, commercial artists and many more, plied their trades in earlier times.

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Koller, E. L., Show-Card Designing, Color Schemes #42, Scranton, PA, International Textbook Company, 1928, second printing from 1st in 1923, 12mo (7.5" x 5"), flexible hardcover, dark blue pebbled cloth-covered boards, gilt spine title + #42, block edges stained dark blue. Decorative embossed titles with borders on front board, green/blue/cream marbled endpapers., NEAR FINE / none. The barest of wear at corners, top & bottom of spine.

No. 42 combines two titles as listed, 71 pp / 49 pp. respectively, 120 pp. total, 108 Illustrations in b/w and color, many in-text figures and several full page, recto only plates. This volume is one of several produced by The International Correspondence School for a home course in the sign making trade. This detailed study of how to create Show-cards, popular for in-store display, features wonderful early 20th century advertising art and graphics. Included are layout instructions, suggested design elements, finished examples, color charts and schematics, and hand lettered alphabets. Although instructional in nature and a textbook to teach this once popular trade, this profusely illustrated volume presents us today with a thorough stylistic overview of early 20th century indoor/outdoor commercial and architectural signage and an enduring design reference.

Contents by Section:

Show-Card Designing (71pp.): Principles of Design; Elements of Composition; Designing the Show Card: Planning; Arrangement of lettering; Letters, backgrounds and margins; Proper margins; Geometric forms for layouts; Decorative and special forms for layouts; Panels; Progressive stages of laying out a card; Lettering Plates

Show-Card Color Schemes (49pp.): The Principles of Color; Colors in Show Card Work; Color Perception; Classification of Colors; Three Elements of Color: Value,Hue,Intensity; Complementary Colors; Simultaneous Contrast; Subdued or Grayed Colors; Color Harmony; Sources of Color Inspiration; Securing of Good Color Harmony; Classes of Color Harmonies; Comparative Examples of Color Schemes; Color Applied in Show-Card Designing: white, black, and gray contrasts; Neutral gray and color contrasts; Complementary colors; Harmonized colors; Brilliant and startling colors; Subdued or grayed colors; Practical suggestions for color schemes; The Lettering Plates.

One of the most interesting of the International Correspondence School's titles and pertinent in view of the recent renewed interest in sign-making from the past and handmade signage for today.    [Book ID # 2153]


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