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How To Electroplate Baby Shoes for Pleasure and Profit
 How To Electroplate Baby Shoes for Pleasure and Profit
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Click Here to View other titles by  ICS titles ICS titles

Titles produced by the International Correspondence School, Scranton, PA, from the late 19th Century through the 1940's. This publisher commissioned instructive technical articles by experts in every field of work, grouping them into books for students who could subscribe to the International Textbook Company to learn a trade by mail. We concentrate on ICS titles related to our other categories. The thorough and practical nature of these books afford detailed glimpses at how architects, builders, carpenters, masons, draftsmen, "sign men", paper hangers, commercial artists and many more, plied their trades in earlier times.

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Koller, E.L., Commercial Signs, #44, Scranton, PA, International Textbook Company, 1929, 12mo (7.75" x 5"), HB, black embossed leatherette boards, gilt spine titles, decorative green/blue marbled endpapers, gilt spine titles, VG+ / none. Slight rubbing to spine head, tail and board corners.

83pp. 78 Illustrations(73 b&w, 3 in color). An early home study course on architectural and outdoor signage of every type (obviously, this, the “Sixth Stage in Learning to Letter” is for the advanced student!!). Sections titles are: Examples of a Well Lettered Sign, Wall Signs, Board and Fence Signs, Store-Front Signs, Metal Signs, Sheet-Iron Signs, Window Lettering: Trade-Mark Designs / Paneled Window Lettering / Translucent Window Designs, Electric Signs, The Lettering Plates. Within these sections, a wide range of sign types are depicted: window letter painting, gold leaf designs, trade mark examples, elliptic panels w/ground glass, 3-d decor over store fronts, side of the building bulletins and fence "posters"[billboards], illuminations in city scenes, carvings, swinging sheet-iron signs, projected and swinging ornamental sign examples, woodwork, decorated streets, metal sidewalk signs, gold plated tablets, relief lettering, ornate letter styles, bronze chiseled letters, brass working, ornate museum entryways, sign lighting, electric “talking sign” operation, neon construction, deco styles. These photographs of early city billboards, storefronts on busy streets and elaborate trade announcements are a glimpse at craftsmanship lost today, save for the occasionally noticed letters fading on the side of an older brick building. A marvelous record on early outdoor advertising and what city streets looked like to early 20th C shoppers.

There are several other related ICS titles listed [please see #39, 40, 41, 42, 43 & 539B].    [Book ID # 364]


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