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Books and periodicals that include the work of notable illustrators, with a focus on those working in the early 20th Century.

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Massey, John (ed.), Great Ideas, Chicago, Container Corporation of America, 1976, first edition, folio (11.25" x 14.5"), HB in slipcase, offwhite cloth boards w/ white embossed cover titles & navy embossed spine titles, white cardstock slipcase w/ white titles, repeating the book cover motif, dk blue decorative endpapers, VG / G-. Spine titles rubbed, endpapers faded at edges, interior clean & bright. SC soiled, darkened, edges worn, creased, sm tears at edges of extremities, but it has done it's job nicely preserving this copy.

399 pp., 195 color plates. From 1950 to 1975, CCA ran an ad campaign entitled "Great Ideas of Western Man," in publications such as Time and Fortune. Herbert Bayer, Art Director at CCA at the time, commissioned prominent artists, illustrators and designers to illustrate selected quotes. These were drawn from a broad spectrum of western thought that included philosophers, writers, scientists, politicians, cultural and religious figures - from Aesop to Einstein. This ad campaign ran well beyond Bayer's tenure as the AD for CCA. Early in the campaign, a portfolio of the years' ads was issued, 13 loose 14.25" x 11.5" plates; additionally CCA issued portfolios of 26 plates - each spanning three years of the campaign.

In 1976, in celebration of America’s bicentennial and the company’s 50th anniversary, CCA, under the editorship of John Massey, brought the entire run together into book form. 157 artists and 195 color plates are included; each ad appears opposite a short biography of both the artist and the author of the selected idea. Intros by Herbert Bayer & Mortimer Adler, among others. Artists & thinkers cross-indexed.

Pages by Ben Shahn, Leo Lionni, Hans Erni, Paul Rand (3), Herbert Bayer (11), Richard Lindner, Man Ray, Gyorgy Kepes, René Magritte (2), Felix Topolski, Max Bill (2), Philip Guston, Raymond Ballinger, Alexey Brodovitch, Jean Varda, Alvin Lustig, E. McKnight Kauffer, Alvin Lustig, Bradbury Thompson, Joseph Cornell, Jan Tschichold, John Massey (5), Saul Bass, Corita Kent, Ivan Chermayeff, Egbert Jacobson, Leonard Baskin, Milton Glaser and many others.

[Please see our other listings - we have several of the aforementioned portfolios available, as well as numerous individual duplicate plates sold individually or in custom groups by choice. Please inquire about what is available].    [Book ID # 1978]


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