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How To Electroplate Baby Shoes for Pleasure and Profit
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Books and periodicals that include the work of notable illustrators, with a focus on those working in the early 20th Century.

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Phillips, C. Coles (artist); E. Stetson Crawford (additional verso decorations) , A Young Man's Fancy, Indianapolis, The Bobbs-Merrill Company, 1912, first edition, 9" x 11", hardcover, rust color cloth, blind stamped design of roses climbing a trellis, with gilt stamped titling.in an illustrated gilt edged jacket, Near Fine/ Very Good.

Unpaginated. Illustrated with 19 full-page glossy color chromo-lithgraph plates, 14 of which are the illustrator's famous "Fadeaway Girls". Very slightest wear to board corners, o/w pristine outside and in. The jacket illustration of a stunning "Fadeaway Girl" spreading her arms out toward a folding screen decorated with miniatures of the plates that appear inside the book, though she does not appear inside. Jacket edges worn, chipping to extremities, some foxing to white areas of front, some creasing particularly to rear top area, rubbing to gilt printed rear cover; despite these, it remains remarkably bright and clear, is now protected in archival mylar. The book itself is in Near Fine condition.

The 1860's to the 1930's is considered the Golden Age of Illustration in America and Europe. During this period several notable American artist/ illustrators such as Howard Pyle, N.C. Wyeth, Charles Dana Gibson, Maxfield Parrish, J.C. Leyendecker, Howard Chandler Christy, Coles Phillips transformed the arts of book illustration and advertising by creating some of the most memorable, influential, and popular art of the era. This movement bloomed from advances in printing technology that permitted improved accuracy and more inexpensive reproduction, and was coupled with a high public demand for colorful, new graphics and compelling illustrations. Meeting this demand resulted in fierce competition among Art Directors to commission the best artists to create the most appealing, eye-catching, and effective advertising art.

Coles Phillips (1880-1927) is fondly remembered for his signature graphic device using negative space in paintings that he created for advertisements and the covers of America's most popular women's magazines (Life, Good Housekeeping, Colliers, Ladies’ Home Journal, McCall’s, Saturday Evening Post, Women’s Home Companion and Liberty.) His novel technique rendered the artist's models faces, arms and feet, but her clothing was delineated by dropping it out and blending it identically into the background of the illustration. This approach produced an intriguing poster-like effect of great simplicity and even depth, yet it was based on the most careful preliminary planning of shape and form to carry out the illusion of a full figure, teasing the viewer to fill in the missing information and complete the image in his imagination. In these crisp graphic illustrations, Phillips alluringly displayed women with a persuasive new modernity and this implied, so too, that the women portrayed in them were modern. This certainly was a concept wholeheartedly embraced by early 20th century youth, men and women alike, who aspired to distinguish themselves from their parents' century and more certainly was one not lost on advertisers of the day, who sought to sell their products to this new generation of consumers.

A beautiful copy rarely seen in an original dust jacket, let alone this well-preserved.

(Our image is very large. Click once and then again to allow best view and scrolling.)    [Book ID # 2135]


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