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The Hulton-Getty Pictures Collection: 1940s
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Usually smaller quaint books that make great gifts - whimsical books chosen based on their amusing titles, subjects and illustrations - or because we simply couldn't resist!

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Mendenhall, John, British Trademarks of the 1920s & 1930s, San Francisco, Chronicle Books, 1989, first edition, 8vo (7.75" x 8.5"), HB, illustrated paper wraps w/ black & red titles, NF / none. Slight sunning to spine. 132 pages.

From the publisher:

The trademarks in this collection represent some of the finest graphic design to emanate from Britain between the wars. Author John Mendenhall has gathered over 280 trademarks and logos from the archives of the British Library and categorized them by subject. From the carefree exuberance of the twenties to the back-to-work ethic of the thirties, these trademarks reflect the moods and successes of industry prior to World War II and the advent of diversified, multi-national conglomerates.
This book will serve as an inspiration for designers and commercial artists seeking source material beyond the abstract designs of the past twenty years and will fascinate anyone with its unique and often humorous glimpse back to a more innocent era in British life.

About the Author:

John Mendenhall is a professor of graphic design and design history at California Polytechnic State University in San Luis Obispo. Previously he designed computer type fonts at the Computer-based Education Research Laboratory in Urbana, Illinois, and was a graphic designer for the Agency for International Development. Mendenhall received a BFA degree from the University of Illinois in Urbana and an MA from Stanford University. He has taught at several universities and is the author of five books.

Great Reference.    [Book ID # 1215]

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