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How To Electroplate Baby Shoes for Pleasure and Profit
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Usually smaller quaint books that make great gifts - whimsical books chosen based on their amusing titles, subjects and illustrations - or because we simply couldn't resist!

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Welo, Samuel, Studio Handbook: Letter and Design for Artists and Advertisers, Frederick J. Drake Co. Publishers, 1927, first edition, 12mo (7.5" x 5"), sewn-bound flexible HB, textured dark green boards w/ embossed, decorative gilt titles, gold/green marbled endpapers, green text block edges, VG+ / none. Moderate wear to spine head and foot and creased down the center; gilt titles faded; nicely designed owner's stamp "The Property of L.E.Taliaferro, '27" centered on marbled ffep; interior clean save for 3 page tears repaired w/ glassine at edges, not affecting content.

Subtitled: Hand Lettered from Cover to Cover and Built on Experience to Fill All Needs in the Field of Commercial Art for Advertising. Contains over 225 Pages of Lettering, Design, Layouts Compositions, Alphabets of Modern Usage

233 pp. Profusely illustrated in b/w and occasional two-color pages of lettering, alphabets, design and layout suggestions, borders and decorative devices, monograms - many in the deco style of the period. A lively period instruction book, "hand-lettered from cover to cover" (by the author), from an age when print advertising frequently required skillful hand-rendering and sign-making was an art.

Whys and Whats on Lettering
What Lettering Can Express
Occasional Lettering -- 50 Styles
Arrangement of Lettering
Lettering that Commands
Get Balance in Layouts
Panels will Help You
Copy-Box "Corners" - 29 Styles
Page Rules - 25 Styles
Border Suggestions
Use Ornament Design
Theatrical Masks
The Printers Rules
Type Characters
Publication Sizes
History of the Letter
Old and Modern English
The German Black Letter
French Script
All Modern Alphabets
Latest in Lettering
Find the Right "The"
Trade Marks
Question Marks
Helpful Hints

A richly eccentric typographical resource.

Our above image is particularly large. Please open and click a second time to allow scrolling for the most detailed view.    [Book ID # 2073]


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