| CATEGORY Information |
odds & sods
Usually smaller quaint books that make great gifts - whimsical books chosen based on their amusing titles, subjects and illustrations - or because we simply couldn't resist! |
|
|
| TITLE Information |
click & maximize
|
Welo, Samuel, Studio Handbook: Letter and Design for Artists and Advertisers, REVISED Edition, Lettering by Welo, Chicago, Frederick J. Drake Co. Publishers, 1939, 12mo (7.5" x 5"), Hardcover in dust jacket, navy blue pebbled boards with gilt front and spine titles, VERY GOOD / GOOD.
Moderate wear to spine head and foot and corners. Water-staining to top and bottom edges, effecting interior pages by only 1/4" at most, and appears only in the first quarter of the book - they are in fact quite unobtrusive. Pages are age-toned as usual. Uncommon yellow & blue DJ is soiled, paint/ink stained, worn at extremities - illustrated inside flaps carry interesting list of other design related Drake titles. Jacket designed by Roy Nelson, with cartoons by Chas. E.Skaggs.
267 pp. Illustrated throughout in b/w. Lettering, alphabets, design and layout suggestions, package designs, borders and decorative devices, monograms - many in the deco style of the period. A lively period instruction book, here revised, "hand-lettered from cover to cover" (by the author), from an age when print advertising frequently required skillful hand-rendering and sign-making was an art.
Contents:
• Whys and Whats on Lettering
• What Lettering Can Express
• Occasional Lettering -- 50 Styles
• Modern Package Design: A New Section
• Lettering that Commands
• Get Balance in Layouts
• Panels will Help You
• Copy-Box "Corners" - 29 Styles
• Page Rules - 25 Styles
• Border Suggestions
• Use Ornament Design
• Ribbons
• Dingbats
• Theatrical Masks
• The Printers Rules
• Type Characters
• Publication Sizes
• History of the Letter
• Old and Modern English
• The German Black Letter
• French Script
• All Modern Alphabets
• The Revised Section: Latest in Lettering
• Find the Right "The"
• Trade Marks
• Monograms
• Question Marks
• Ampersands
• Numerals
• Helpful Hints
A richly eccentric typographical and design resource, by hand lettering master, Sam Welo.
(Our above image is particularly large. Please open and click a second time to allow scrolling for the most detailed view.) [Book ID # 2151]
|
SOLD
|
|
| International Orders: Please contact us for an accurate shipping quote (based on weight, destination, and preferred delivery time)
|
|
|
* If a title is indicated as SOLD, we welcome the opportunity to hear that you would like a copy. If you send us a note indicating your desire to purchase an out-of-stock title, we will give you FIRST priority as soon as we locate a copy. In addition, YOU WILL GET THIS TITLE AT A 10% DISCOUNT. This discount applies to ANY WISH LISTS that you share with us. So please, send us the titles on your WISH LIST. We will try to locate them! |
|
|
|
|
|
|
|
