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Au Bonheur Des Formes: Design Francais 1945-1992
 Au Bonheur Des Formes: Design Francais 1945-1992
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Pamphlets, journals, magazines and, on occasion, books published by a manufacturer to publicize their product lines. Though they have become harder to find, we look for older (i.e. 19th to mid- 20th Century) examples of the genre.

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Welo, Samuel, Studio Handbook: Letter and Design for Artists and Advertisers, Chicago, Frederick J. Drake Co. Publishers, 1927, first edition, 12mo (7.5" x 5"), flexible HB, green flexible cover with gilt titles, gold/green marbled endpapers, VG / none as issued. Front cover has verticle creasing; interior clean and bright; previous owner's name carefully lettered on the flyleaf opposite title page; small bookstore rubberstamp on front and rear flyleaf.

Subtitled: Hand Lettered from Cover to Cover and Built on Experience to Fill all Needs in the Field of Commercial Art for Advertising. Contains over 225 Pages of Lettering, Design, Layouts Compositions, Alphabets of Modern Usage

233 pp. Profusely illustrated in b&w w/ some two-color pages of lettering, alphabets, design and layout suggestions, borders and decorative devices (many in the deco style of the period), monograms. Lively period instruction book, "hand-lettered from cover to cover" [by the author], from an age when print advertising frequently required skillful hand-rendering.

Whys and Whats on Lettering
What Lettering Can Express
Occasional Lettering -- 50 Styles
Arrangement of Lettering
Lettering that Commands
Get Balance in Layouts
Panels will Help You
Copy-Box "Corners" - 29 Styles
Page Rules - 25 Styles
Border Suggestions
Use Ornament Design
Theatrical Masks
The Printers Rules
Type Characters
Publication Sizes
History of the Letter
Old and Modern English
The German Black Letter
French Script
All Modern Alphabets
Latest in Lettering
Find the Right "The"
Trade Marks
Question Marks
Helpful Hints

A richly eccentric typographical resource.

Our above image is particularly large. Please open and click a second time to allow scrolling for the most detailed view.     [Book ID # 1894]


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