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Dutch Moderne: Graphic Design from De Stijl to Deco
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Click Here to View other titles by  ephemera ephemera

From ArtLex, which offers this characteristically thorough definition: "printed matter, intended to have only fleeting interest. 'Ephemera' comes from the Greek word 'ephemeros' meaning 'lasting a day.' Examples are: tickets, leaflets, promotional literature or pamphlets, handbills, package labels, campaign buttons or badges, scrapbooks, maps, sheet music, bird's-eye views, playbills, posters, postcards..."

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Goodyear Rubber Floors: Manual of Information, Akron, Ohio, Goodyear Tire & Rubber Co., Inc., 1931, first edition, 4to (11.25" x 9"), SB, black leatherette flexible bds w/ gilt titles, VG / none. Titles rubbed, spine slightly brittle, edgeworn, extremities bumped, bowed, some notations in pencil by previous owner.

Unpaginated. Profuse b/w illustration. Bookplate lists this as Book No. A 343.

Contents (each marked with a tab of material similar to that which covers the bds): General Information, Specs, Installation Methods, Maintenance, Offices, Banks, Stores & Shops, Hospitals, Churches, Public Buildings, Hotels, Marine, Residences.

"The purpose of thsi book is to provide facts and vital information about Goodyear rubber floors in as simple, logical, direct, and convincing form as possible. Personal opinons and unsubstantiated facts have been omitted purposely. It contains general and technical information, lists of actual installations and evidence pictures.    [Book ID # 1418]

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