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ephemera
From ArtLex, which offers this characteristically thorough definition: ”printed matter, intended to have only fleeting interest. ‘Ephemera’ comes from the Greek word ‘ephemeros’ meaning ‘lasting a day.’ Examples are: tickets, leaflets, promotional literature or pamphlets, handbills, package labels, campaign buttons or badges, scrapbooks, maps, sheet music, bird's-eye views, playbills, posters, postcards…” |
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| TITLE Information |
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N/A, Fortune Vol. 1, 1930, Nos. 3, 4, & 5 (three issues, bound), New York, Time, Inc., 1930, thick folio (14" x 11.5"), HB, brown cloth boards w/ gilt titles, VG / none. Corners, head & foot of spine fraying & boards exposed. Delicate fold-out illustration has come away from binding and is chipped & creased, otherwise contents look impressive.
156 + 148 + 152 pp. Three Fortune magazines from its first year of publication (Vol. 1, Nos. 3, 4, & 5 - April, May, June) bound together, fully intact, including illustrative covers. Profusely illustrated in b/w and some color, includes photos by M. B. White, color fold out illustration of a Utah copper mine, and marvelous color ads. Articles on the circus, oil, copper, aviation, gold, wine, paper production, the Vanderbilts, the U.S Navy, cotton, and much more.
Issue(s) Details:
Fortune, Vol. 1, No. 3, April, 1930: Cover is of Ship Launching (artist unknown). Contents include articles about Circus, Ringling, Oil, GM Executives, Copper (with color fold-outs), Aviation, Elgin, S.S. Leviathan, Grigsby-Grunow, Gillette, Buckingham Palace. Adverts by Texaco, Firestone, Spartan Aircraft, Central Box, Camel cigarettes, Goodyear et al.
Fortune, Vol. 1, No. 4, May, 1930: Cover by Walter Buehr of Lumberjacks and wood cutting. Peacock Throne full page print (Persia), Gold - metal and money, Railroad and Road Electrification, Atterbury, William Fox, Wine and labels shown, Times vs. Times - numerous photos of the New York Times, I.P. & P. and the Paper industry, Cows, Backyards with photos and color prints, Macy, Straus - Harvard Overseer, The Vanderbilts with featuring many photos and the family tree, Marshall Field Company. Adverts include Packard limosines, Rolex, Dodge Boats, Firestone, Crane, Marshall Fields, Canadian Pacific, Marmon Motors, Pierce-Arrow et al.
Fortune, Vol. 1, No. 5, June, 1930: Cover by Walter Buehr of a Chemist at work. The Naval fleet and its capital ships illustrated with several color prints and maps, Cigar Machine and Rufus Lenoir Patterson, Bathsheba and Rembrandt's painting, Diesel Engine, Man-made immortals, adverts by World in Revolt, Weevils and boll facts - color photos; Allied Chemical and Dye, 12 Chemists Lavoisier, Albert Henry Wiggin of Chase, Cloak & Suit, Soy Beans. Adverts by Travel Air, Hercules Powder, Gillette, Pierce-Arrow, Aetna, Bausch & Lomb, Westinghouse, et al.
This heavy volume may require additional postage based on destination and preferred delivery time. [Book ID # 395]
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