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Click Here to View other titles by  architecture | pre WWI architecture | pre WWI

Architectural movements and practitioners prior to WWI. The focus is the period from the mid-19th Century up to 1918. Works on any earlier eras that we may have are listed here as well.

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Koller, E. L., Artistic Signs: How to Design and Make Them, #343, Scranton, PA, International Textbook Company, 1924, first edition, 8vo (6, HB, green cloth boards on red cloth spine w/ gilt decorative spine titles & marbled endpapers, VG- / none as issued. Extremities bumped, edges worn, board corners exposed, a few small water spots, gilt rubbed, spine a bit faded.

iv + 323 pp; 239 illus., 29 in color. International Library of Technology #343. Sections included are: Commercial Signs, Sign Designing, Color in Signs, Painting and Gilding, Erection and Sale of Signs. Treated within the contents are considerations of various materials types (metal, electric, glass, porcelain, cloth) and locations (windows, fences, walls, etc.); the purpose of outdoor signs; principles of good sign design; lettering and color; installation, and business considerations. A profusely illustrated document that, though a textbook to teach this trade, presents us today with a thorough stylistic overview of early 20th century outdoor commercial and architectural signage.

Our above image is particularly large. Please open and click a second time to allow scrolling for the most detailed view.     [Book ID # 1353]


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