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Advertisement Copy and Layouts A Working Textbook for All Who Originate or Write Advertisements
 Advertisement Copy and Layouts A Working Textbook for All Who Originate or Write Advertisements
 $28.00
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Click Here to View other titles by  color theory color theory

Titles that explore the nature and the application of color in the arts. This includes anything from a good example of a paint manufacturer's chip chart to a classic such as one written on the subject by Swiss designer Johannes Itten.

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Biggs, Ernest, Colour in Advertising, London, The Studio Ltd., 1956, first edition, sm 4to (10" x 6.5"), HB in dj, red paper bds w/ black spine titles in maroon, lt green, black & white dj, VG / VG-. Shelfworn, prev owner's embossing stamp to ffep. DJ edges chipped, approx 1" x 3" triangular loss to rear top edge, age-darkened.

160 pp, profuse color illustration. Bibliography & index. Hundreds of reproductions of advertisements; many great designers, images, and smart analytic prose. Rene Gruau, Cecil Beaton, A.M. Cassandre, E.M. Kauffer, Lucien Lelong et al.

Contents: The Nature of Color, The Nature of Advertising, Colour in Advertising: The Breader Aspects, Packaging, Colour in Press Advertising, Printer Matter, Posters, Films and Television, Export Advertising, Colour Standardization, Reproduction Processes and the Future.    [Book ID # 1789]


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