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How To Electroplate Baby Shoes for Pleasure and Profit
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Books and materials relating to the applied arts after WWI; their use in architecture & interior design; the design of handworked and manufactured objects including: ceramics, metalwork, wood, jewelry, textiles, glass, furniture, graphics, clocks & watches, toys, leather, etc.

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Van Doren, Harold, Industrial Design: A Practical Guide to Product Design and Development, New York, McGraw-Hill Book Company, Inc., 1954, 2nd edition, sm. 4to (10" x 7"), HB, red-orange cloth boards w/ silver gilt titles, VG+ / G+. Previous owner.

xii, [2], 379 pp. Many b&w photographs, diagrams, rendered drawings, and charts (including work by the author and by some of his more celebrated colleagues -- Raymond Loewy, Henry Dreyfuss among them). 5 parts: The Profession; Preparation for Design; Design; Conveyance to the Client; Postscript. With a glossary, bibliography, & index. A staightforward, jargonless instruction manual by one of industrial design's earliest practitioners whose work also bears the same stamp of simplicity and practicality.

The job of the industrial designer as stated by the author: "is to develop products for manufacture which will serve man better than their predessors and to create in the consumer the desire to posses. Its ultimate goal, of course is sales--at a profit. To reach this goal, one needs not only talent but technique. No book can create talent, but it can help the student to avoid some of the errors that established designers made at the beginning for lack of just such a guide."

Educational to the student today and as a document of a profession only recognised as such since the early 1930's.    [Book ID # 173]


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