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Click Here to View other titles by  modern design modern design

Books and materials relating to the applied arts after WWI; their use in architecture & interior design; the design of handworked and manufactured objects including: ceramics, metalwork, wood, jewelry, textiles, glass, furniture, graphics, clocks & watches, toys, leather, etc.

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Hornbeck, James S.(ed.), Design for Modern Merchandising: Stores, Shopping Centers, Showrooms, New York, F. W. Dodge Co., An Architectural Record Book, 1954, first edition, lg. 4to (11.75" x 9"), HB in dj, gray cloth boards with black titles. DJ is b/w photographic illus. with yellow titles, VG / DJ has loss at spine top, 2" x 1" triang loss to top front edge(neath which we have inserted a piece of black paper to lessen effect of loss), creasing, closed tears, chipping, wear at edges and extremities.

247 pp. Profusely illustrated throughout by hundreds of b/w photographs, diagrams, renderings, elevations and plans. A thorough mid-20th century examination of the design and planning of the modern retail store, its interior, exterior, casework and fixturing.


Section I-Stores
Section II-Shopping Centers
Section III-Showrooms

The numerous examples pictured include: Bullock's Palm Springs, Waikiki Beach Shops, Sears, Emporium San Francisco, Kodaks Photo Art Co., Joseph Magnin, Lord and Taylor's Westchester, Salon Lentheric and many smaller stores. Architects and architectural firms whose work is sampled: Marcel Breuer, Welton Becket, Patterson-Bradford, Igor Polevitzky, Harrison & Abramovitz, Raymond Loewy, Walter Dorwin Teague, Morris Ketchum, Jr., Victor Gruen among many others.

A detailed look - characteristically well designed by Architectural Record that would be a rich resource for designers or architects working on retail store design.    [Book ID # 1890]


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