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How To Electroplate Baby Shoes for Pleasure and Profit
 How To Electroplate Baby Shoes for Pleasure and Profit
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Click Here to View other titles by  modern design modern design

Books and materials relating to the applied arts after WWI; their use in architecture & interior design; the design of handworked and manufactured objects including: ceramics, metalwork, wood, jewelry, textiles, glass, furniture, graphics, clocks & watches, toys, leather, etc.

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Park, Edwin Avery, New Backgrounds for a New Age, New York, Harcourt, Brace & Co., 1927, first edition, lg 8vo (6.5" x 9.5"), HB, sepia patterned hand-printed paper bds on mauve cloth ivory paper spine label w/ decorative black titles, untrimmed edges, VG / none..

Boards exposed, fraying at spine extremities, foxing to spine label; endpapers show binders' glue age toning & some foxing to first few pp., prev owner's sig & date to front pastedown, top corner of text block bumped, pencil underlining and lines in margins.

xiii + 222 pp, 94 b/w line drawing & photo illustrations. Inscribed & dated by the author (1929) on ffep. Letter to book's previous owner laid in (a review of and philosophical reflection on the book, from "Henry" to "Pin", indicating the book owner's friendship to the author) along with crumbly front flap of dj.

Designers include Winold Reiss, Paul Zimmerman (interiors), Paul Frankl (furniture), Hunt Diedrich and Henry Varnum Poor (pottery), Cheney silks, Nina Vasselevsky (wallpaper designs). An important study of the newest trends in the decorative arts, architecture, & design, with emphasis on the new art - Art Deco.

Flap copy:

City dwellers live in an age of machinery
and of steel. We reach our homes and of-
fices by means of gasoline and electricity; we
live a vertical as well as a horizontal existence;
from our windows we see the breathless height
of skyscrapers, and emerging from the clouds
the wings of aeroplanes. We are the masters
and the victims of the machine. But the
backgrounds of our lives belong still to the
past. Domestic architecture, decoration, furni-
turc,"all of the elements of environment by
which we express our individuality," belong
to outworn and anachronistic modes.

It is of this and of a gradual change, of the
emergence of new backgrounds for a new age,
that Mr. Park writes. In addition to chapters
of general interest the author treats of modern
American decorators and craftsmen, American
esthetics, the new beauty, possibilities in dec-
oration, etc. His book is for any one inter-
ested in decorating, furnishing, or building a
home, and it is an exploration into develop-
ments in applied arts unknown to the average
person. Artists, decorators, and shops are
named, and the book is copiously illustrated
from modern sources.

Mr. Park is an artist and architect, formerly
assistant professor of architecture in Princeton
University, and at present assistant professor
of design and architecture in Yale University.

Contents:

  • The Meaning of "Style"

  • Decorative Art in Europe--William Morris to 1926

  • American Esthetics Today

  • Industrial Democracy and Art

  • The Tempo of Modern Art

  • Education

  • Discovering the New Beauty

  • Steel, Concrete, and Terra Cotta

  • Modern American Decorators and Craftsmen--I

  • Modern American Decorators and Craftsmen--II

  • Possibilities in Decoration

  • The Future


  • Our above image is particularly large. Please open and click a second time to allow scrolling for the most detailed view.     [Book ID # 1974]


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