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Click Here to View other titles by  modern design modern design

Books and materials relating to the applied arts after WWI; their use in architecture & interior design; the design of handworked and manufactured objects including: ceramics, metalwork, wood, jewelry, textiles, glass, furniture, graphics, clocks & watches, toys, leather, etc.

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Dreyfuss, Henry, Designing for People, New York, Simon & Schuster, 1955, stated first edition, large 8vo (9.625" x 7"), HB, Brown cloth boards with gilt cover and spine titles, illustrative endpapers; white, red and black dust jacket with a quote from the author and title in facsimile of author's handwriting, VG / VG. DJ mildly edgeworn, foxed with some chipping at spinehead.

240 pp. Profusely illustrated throughout with b/w gravure printed photographs (32 pp. of approx 100 images) and brick-red ink drawings, notations, chapter headings and endpaper charts of "Joe" and "Josephine". Publisher's introduction by Richard L. Simon. Primarily an autobiographical examination by one of America's most notable and prolific industrial designers, the book is beautifully designed (and drawn) by the author. This occasionally tongue-in-cheek self review was published - appropriately at the mid-point of the 20th century - to celebrate the author's 25 years in what was then a relatively new field of design.

From the dust jacket:

"Everything absolutely everything I know about industrial design is in these papers."

"The industrial designer must be part engineer, part businesman, part salesman, part public-relations man, artist, and almost, it seems at times, Indian chief."

Dreyfuss and his design team developed "Joe" and "Josephine," "typical" Americans to use in their design development for inumerable objects as large as the airplane and as small as the thermostat. Dreyfuss' legacy, in having so keenly considered the human factor reach, grasp, and the many other physical and mental aspects of using an object has been to set the standard for the industrial design process and its professionals since he first published these charts in this autobiography.

So many of the results of Dreyfuss' genius have become icons of twentieth century design: the Big Ben alarm clock, the Hoover upright vacuum cleaner, the New York Central Railroad's streamlined "Twentieth Century Limited" train, the ubiquitous Ma-Bell 'model 500' black desk telephone and later the first push-button version and Princess telephones, the SX-70 and Polaroid Swinger cameras. In 1965, several different US professional industrial design organizations merged to form the Industrial Design Society of America (IDSA) with Dreyfuss as the first President. For more details, visit the IDSA site to read their bio of Henry Dreyfuss.

An increasingly scarce modern design classic.

Our above image is particularly large. Please open and click a second time to allow scrolling for the most detailed view.    [Book ID # 1999]


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