| CATEGORY Information |
modern design
Books and materials relating to the applied arts after WWI; their use in architecture & interior design; the design of handworked and manufactured objects including: ceramics, metalwork, wood, jewelry, textiles, glass, furniture, graphics, clocks & watches, toys, leather, etc. |
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| TITLE Information |
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Rand, Paul, Thoughts on Design, New York, Wittenborn and Company, 1947, first edition, 4to (10.75" x 8.5"), HB, black cloth boards black cloth w/ design and titles stamped, VG- / G+. Previous owner's signature, front hinge cracked. Boards slightly exposed at bottom corners and spine foot. DJ has rubbing, edgewear and chipping at the spine foot.
159 pp. 94 half tone illustations and 8 color plts. Trilingual text (English text, with French & Spanish translations in the back); introduction by E. McKnight Kauffer. Profuse reproductions of the author's work, most full-page, a few full-color.
9 short chapters:
The Beautiful and the Useful
The Designer's Problem
The Symbol in Advertising
Versatility of the Symbol
The Role of Humor
Individuality and Abstract Forms
Reader Participation
Yesterday and Today
Typographic Form and Expression
This volume by Paul Rand is a concise, thoughtful synthesis of the influences, his theories and convictions on the function of visual communication, and has, over the years, become a bible of modernist graphic design. A must for any design library.
Scarce in dust jacket. [Book ID # 708]
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