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Auction No. 60, 19th and 20th Century
 Auction No. 60, 19th and 20th Century
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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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Jones, Sydney R.; Geoffrey Holme(ed.), Art and Publicity: Fine Printing and Design, London, The Studio, 1925, first edition, 4to (11.5" x 8.25"), HB, sky blue cloth bevelled boards w/ blank embossed & gilt decorative titles, VG / none. Spine extremities chipping, edgeworn, corners bumped, hinges starting, some foxing throughout.

172 + 12 pp. Profusely illustrated, many in color. Index to advertisements (and artists); advertising section laid in at the rear. An article precedes the editor's presentation of examples of the year's best in advertising design and illustration.

The article includes numerous topics: Early Printed Advertisements, Old Newspapers, Georgian Tradesman's Cards and Billheads, Development of Advertising, Progress of Artistic Advertising, Art Schools and Galleries, the Printer's Craft and Reproduction, Processes of Reproduction, The Business Man's Point of View, Advertising Agents and Art Directors, Conditions in America, A New Influence and a New Appreciation, Newspaper and Magazine Advertisements, Pen Draughtsmen, Colour in the Magazines, Showcards and Windowbills, Boxes, Wrappers, and Labels, Booklets and Prospectives, Letter Headings.

Artists whose work(s) are included in this annual: Pierre Brissaud, Frank Brangwyn, Cosl-Frey, Fortunato Depero, Raoul Dufy, Eric Gill, Ludwig Hohlwein, E. McKnight Kauffer, Gustav Klimt, Julius Klinger, Georges LePape, Maxfield Parrish, Coles Phillips, W. Heath Robinson, Tony Sarg, Edward A. Wilson and many others.

This is the second in a series of beautifully produced annual reviews of advertising and graphic design, published by The Studio, London. The first was titled Posters & Their Designers (1924), subsequently titled Art and Publicity: Fine Printing and Design (1925), then Posters & Publicity; Fine Printing and Design (from 1926-1929) and finally to Modern Publicity (from 1930 and continuing well into the 1970's).

A lovely production, typical of this fine publisher. UNCOMMON    [Book ID # 1324]

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