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ICS titles
Titles produced by the International Correspondence School, Scranton, PA, from the late 19th Century through the 1940’s. This publisher commissioned instructive technical articles by experts in every field of work, grouping them into books for students who could subscribe to the International Textbook Company to learn a trade by mail. We concentrate on ICS titles related to our other categories. The thorough and practical nature of these books afford detailed glimpses at how architects, builders, carpenters, masons, draftsmen, “sign men”, paper hangers, commercial artists and many more, plied their trades in earlier times. |
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| TITLE Information |
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Koller, E. L., Artistic Signs: How to Design and Make Them, #343, Scranton, PA, International Textbook Company, 1924, first edition, 8vo (6, HB, green cloth boards on red cloth spine w/ gilt decorative spine titles & marbled endpapers, VG- / none as issued. Extremities bumped, edges worn, board corners exposed, a few small water spots, gilt rubbed, spine a bit faded.
iv + 323 pp; 239 illus., 29 in color. International Library of Technology #343. Sections included are: Commercial Signs, Sign Designing, Color in Signs, Painting and Gilding, Erection and Sale of Signs. Treated within the contents are considerations of various materials types (metal, electric, glass, porcelain, cloth) and locations (windows, fences, walls, etc.); the purpose of outdoor signs; principles of good sign design; lettering and color; installation, and business considerations. A profusely illustrated document that, though a textbook to teach this trade, presents us today with a thorough stylistic overview of early 20th century outdoor commercial and architectural signage.
Our above image is particularly large. Please open and click a second time to allow scrolling for the most detailed view. [Book ID # 1353]
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