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How To Electroplate Baby Shoes for Pleasure and Profit
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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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Greer, Carl Richard, The Buckeye Book of Direct Advertising, Hamilton, Ohio, The Beckett Paper Company, 1928, third printing, 8vo (9.25" x 6.5"), HB, tan paper bds on taupe cloth spine w/ brown embossed titles & spine pastedown, VG / none. Extremities bumped, a few small stains & blank scoring to outer bds,.

(x) + 242 pages, 77 full page plates (a few color) and numerous images hors-texte; appendix with additional images and processes, glossary, index. An exhaustive look at printing and production, successes and failures.

Contents:Advantages of Direct Advertising, Forms of Direct Advertising, Uses and Results of Direct Mail, The Mailing List, The Catalogue, The “Booklet”, Broadsides & Folders (with a really nice diagram of various folds and bindings), Envelope Enclosures & Package Inserts, House Organs, Minor Forms of Direct Advertising, Commercial Engravings, The Line Etching, The Halftone, Color and Color Printing, Printing Processes, Typography and Layout
Paper for the Advertiser, On Writing Letters.
    [Book ID # 1763]

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