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The Architectural Forum, August 1937, Vol. 67, No. 2
 The Architectural Forum, August 1937, Vol. 67, No. 2
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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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Gress, Edmond G., The Art and Practice of Typography: A Manual of American Printing, New York, Oswald Publishing Company, 1910, first edition, folio (12.5" x 9.5"), HB, green cloth bds w/ red & black titles on white pastedowns, G+ / none. Edges worn, extremities bumped & fraying, spine pastedown worn & darkened, front hinge starting, prev owner's sig to ffep, protective leaf after frontispiece torn, several sigs separating,.

XXV + 153 + xvii pp. Profuse illustration in b/w and monotone & duotone, a few tipped-in. "Including a brief history up to the twentieth century, with reproductions of the work of early master of the crafta nd anextensive review and elaborate showing of modern commercial typographic specimens."

Contents: Synopsis; When books were written; The origin of typography; The spread of typography; Typography in colonial days; Typography in the 19th century; The "layout" man; Harmony and appropriateness; Tone and contrast; Proportion, balance and spacing; Ornamentation; The typography of books; Booklets; Catalogs; Programs; Announcements; Tickets; Letterheads and envelopes; Billheads and statements; Business cards and blotters; Posters; The typography of advertisements; Type-faces; Imprints; The typography of a circular; The typography of a business card; The typography of a blotter.    [Book ID # 1823]

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