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Advertisement Copy and Layouts A Working Textbook for All Who Originate or Write Advertisements
 Advertisement Copy and Layouts A Working Textbook for All Who Originate or Write Advertisements
 $28.00
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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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Great Ideas of Western Man, CCA Advertisement Plates by Paul Rand, various dates, Container Corporation of America, 14.25" x 11.5", set of loose plates, Age toning at edges; some corners have minor fold marks ; #8 has glue residue on the back; matting or cropping prior to framing would mask these minor flaws as image is centered with a generous border.

From 1950 to 1975, Container Corp. of America ran an ad campaign entitled "Great Ideas of Western Man," in publications such as “Time” and “Fortune” magazines. Bauhaus master, Herbert Bayer, Art Director for CCA at the time, commissioned prominent artists, illustrators and designers to illustrate selected quotes drawn from a broad spectrum of western thought that included ideas from philosophers, writers, scientists, politicians, cultural and religious figures - from Aesop to Einstein.

A set of three (3) loose plates from various years of publication, all designed by Paul Rand.

#8. . . . . . . Paul Rand / Herodotus on Freedom of Discussion
#58. . . . . . Paul Rand / Thomas Erskine on the Advantage of Free Speech
#112. . . . . Paul Rand / Henry Ward Beecher on Liberty and Equality    [Book ID # 1944]


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