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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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Harrington, Burton (ed. & arr.), The Essentials of Poster Design, Poster Advertising Association, Inc., 1925, first edition, 4to (7.5" x 10.75"), HB, light teal-green paper bds on tan cloth spine w/ blue embossed cover titles, VG / none. Bds exposed at lower rt corners.

133 pp, profuse illustration, a few color (brilliant!).


  • Introduction

  • The Essentials--

    • Composition the Real Basis in Producting Striking Designs

    • Largeness and Singleness of Effect

    • "Organizing" the Layout

    • The Poster and the Package

    • First Aid in Lettering

    • Character and Legibility in Lettering--French and Italian; American, Parts One & Two; English and German

  • Art and Advertising

  • Making Changes/li>
  • What Are You Selling?

  • Why Are "Essentials" Essentials?

  • Concernign Reference Material

  • The Business of Being an Artist

  • On Showing Samples

  • Technique or Advertisement?

  • "The Shortest Distance"

  • Posters, Comprehension and the Motion Pictures

  • Asking Questions

  • Color and Other Things

  • The History of the Poster

"Good poster design does not simply happen." Scarce.    [Book ID # 1969]

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