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graphic design | typography
Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields. |
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| TITLE Information |
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Zachary, Frank (ed.) & Alexey Brodovitch (art dir.), Portfolio: A Magazine for the Graphic Arts (Vol. 1, No. 3), New York, Zebra Press/Duell, Sloan & Pearce, 1951, first edition, folio (13" x 10.125"), SB in dj, thick pasteboards in tri-color printed wraps, NF / VG. DJ darkened from former brown paper cover, light edgewear, 1" loss to spine head, cracking at spine edges as usual but intact, .5" brown spot to front center.
Unpaginated. Profuse illustration.
The design and production of this volume is itself a work of art by art director Brodovitch. Brodovitch was for 25 years the art director at Harper's Bazaar and legendary for his place in as a catalyst in the design world. Numerous lilies of the design field are showcased in this, the third and last of the short-lived but seminal Portfolio magazine run:
Ben Shahn; Cartier-Bresson in the Orient(13 photographs full-bleed b&w photos; French Marble Papers (original exemplar bound in);Calligraphy (four sample pages bound in); Stereoscopy (eight 3D photos, original glasses laid in); Jackson Pollock, by Hans Namuth; Hobo Signs; Alexander Calder, by Herbert Matter; Skira books (tipped-in plate); Astronomical City, by Isamu Noguchi; and Robert Osborn. [Book ID # 2096]
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